It is National Tater Day. I was just going to recycle my potato chip art, but I created this alli-tator instead. I imagine it has been done somewhere before. Boise has tapped into the tater-verse many times to exploit Idaho's reputation for Famous Potatoes. I have to give credit to the Idaho Potato Commission and whoever their PR person was years ago who conned their way onto Idaho's license plates for years. I can tell you that, growing up there, it wasn't something I was enamored with. Because pretty much that is all anyone in the country ever thought of when you said you were from Idaho.
I remember in the early Saturday Night Live Days they had one of their fake commercials for Spud Beer, the Beer that Made Boise Famous. I was in high school by then and I thought it was funny, but I was also embarrassed. For some reason every time someone would bring up Famous Potatoes with me over the years I would counter with, "Oh yeah, Idaho grows more sugar beets than potatoes" like that would show them. Even Wyoming had a cooler phrase, "Wide Open Wyoming" to romanticize that driving through Wyoming wasn't a barren wasteland of sagebrush and antelopes. Montana has "Big Sky Country" to take your mind off from Custer dying there.
Being in marketing for most of my career I appreciate the art of misdirection with messaging. We are the unseen wizards behind the curtain telling people to pay no attention to something and look at this instead. It seems cool for awhile, but as you wind down your career (and your life) and try to explain to your children what you do for a job it is hard to explain that you make up shit that captures someone's attention for 30 seconds (if you are lucky). The pinnacle of my career was a few months ago when my daughter (who is in college now) texted me and asked me what it is I do for a job again?
I tell you I get no respect. Is this thing on?




























